Get More RenewalsMembersEngagement
from Your Email List
Stay in touch with your members on a regular basis in a relevant way that isn’t salesy.
Give your audience more of what they want.
Grow engagement and strengthen relationships with members
Your members engage with your association in different ways. Many of them used to attend live events, now they might join online webinars, some are active on social media – but they all use email. Email will always be the most efficient and reliable way to keep in touch with your target audience.
Your association must be a regular and relevant presence in their lives.
Our platform engages your members through curated content and builds relationships automatically.
Significantly Increased Member Engagement
The home-dev.rasa.io platform has significantly enhanced the engagement of our members over the past several years…Open rates and click through rates not seen before at ASAE…Each member gets their own specialized content. Cool!
– Reggie H, ASAE
Modern idea on a solid platform with great support
I volunteer for an organization where we’d struggled to write relevant and timely newsletters that offered any real value. Leveraging home-dev.rasa.io allows me to produce meaningful, aggregated content that my list is responding to and engaging with…The time needed to drop an email each week is minimal (which is really welcome by this volunteer!)
– Jason S.
Retain members and reduce churn in membership
Engagement can mean the difference between renewal and churn. Providing value can mean the difference between a referral or being forgotten.
When your members look back over a year of belonging to your association, what will they think they’ve gained?
We solve the problem of information overload. We can help you deliver relevant information to each of your individual recipients.
Schedule a demo
Sign up for a quick call and we’ll help you figure out if home-dev.rasa.io is a good fit for your organization.
Provide tangible value and benefits for your members
A member of your association is not just a number or a name on a roster. They’re an individual and should be treated like one.
Most associations send all of their content out to everyone on their list. It becomes a massive collection of information that no one could read in its entirety. The recipients skim to find only the parts that are relevant to them.
We give associations a way to provide a real benefit regularly for their members. And not just regularly, but relevantly.
Massively above industry average click thrus for a newsletter that almost creates itself!
The AI generated newsletter is bespokely useful for the end user, and subscribers tell me they actually look forward to receiving it….It has become my business’s number one marking tool. It has opened up additional revenue streams; I know what performs well and am able to consult back into the industry about content development, based on empirical evidence.
– Heather S.
Excellent, easy-to-use product
Great product and a great team supporting you. It’s easy to review and manage content and subscribers and we have a consistently great statistics from our subscribers. We’ve used our newsletter as one of our lead generation tools and it outperforms all our other offers. We’ve continued to build our list and remain in front of our members and prospective members each week through our newsletter.
– Jennifer J.
Improve efficiency through content relationship automation
We all share one common yet scarce resource: time.
When you choose to automate, you are choosing to liberate your team members from redundancy and free them up to build real connections.
Automation generates results because you can engage with a new level of frequency without having to spend more time, effort or money.
Don’t take our word for it, listen to a few of our happy users.
The Idea Village is a nonprofit that supports startups and the people that power them. They use their newsletter to keep their entrepreneurs educated and as an easy way to regularly keep in touch without the work of manually assembling a newsletter every week.
“It’s an extremely simple newsletter to put out. It makes it easy on us to have that touchpoint with our audience”
– Hailey K. of The Idea Village
Align helps manage the higher level strategic goals of organizations. The recipients of their newsletter are eager to receive high quality content. With home-dev.rasa.io, they can provide it for them in a smart and easy way.
“It’s unbelievably customized to my personal taste in terms of what I’m looking for.”
– Doug Walner of Align
Growth for Associations
Read some of our top articles on referral strategy, member retainment and more!
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing for attention against the likes of Google and Facebook. Members can access a flood of content for free online, which...
How to Keep Your Newest Members Happy
You’ve done the hard work of recruiting a new member and closing the deal. It was likely a team effort, with effective outreach by marketing, targeted recruitment and follow-up by membership and great experiences planned by events staff. But collecting dues from a new...
5 Ways to Improve Your Student Member Engagement Right Now
Associations that offer student memberships have the opportunity to capture new members at the start of their careers. According to Marketing General’s 2020 Membership Marketing Report, 51% of associations offer a student membership, but only 17% of those students on...
4 Questions to Refocus Your Peer-to-Peer Referral Strategy and Grow Membership
Member-get-a-member campaigns, where you ask current members to help recruit their contacts, can be an effective way to leverage the power of peer-to-peer referrals. Nearly 70% of associations say that word-of-mouth referrals get their organizations the most new...
Why It’s Time to Prioritize Your Association’s Volunteer Outreach
Not only are volunteers an integral part of most associations’ operational and strategic efforts, they are typically some of the most involved members. Getting more members involved in volunteering may be an overlooked tool to support member engagement, but it can be...
15 Ways to Take Your Newsletter to the Next Level
Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It's also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your...