Do you know what it’s like when you meet someone and after a while, you ask yourself when that person is going to stop talking about themselves on and on? We’ve probably all had that experience. How likely would you want to hang out with a person...
Personalization
Naylor and home-dev.rasa.io Partner to Launch AI-Powered eNewsletters
We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will further strengthen our shared...
3 Ways to Prevent Data Decay
Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and improve the customer...
More Engagement, Less Time: ASM Builds a Better Newsletter
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our newsletter partnership: To increase...
9 Ideas for Making it Member Personal: Dale Carnegie’s Advice for Associations Part I
What can Dale Carnegie teach us about member personalization? In 1936, Dale Carnegie published one of the best-selling books of all time, How to Win...
The Real Inbox Culprit: Email Relevance, Not Frequency
When it comes to sending out emails, most people say their subscribers complain that they receive too many of them. So if you think the obvious...
How to Personalize Content So Your Customers Can Filter the Noise
Taking a few days off isn’t as easy as it used to be, because when you get back, you have to deal with your inbox. Joe learned that the hard way....
Repetition Isn’t Keeping Your Members Interested
While repetition is meant to strengthen the memory associated with it, repetition is the wrong way to keep people interested in your ideas.