What are you going to do? How many times have you answered that question over the last week? If you're like me, the answer has changed daily (and sometimes multiple times per day). But as the realities of this new world settle in, there is one...
Personalization
Make Your Newsletter a Friend: Getting Past the Pitchware
Do you know what it’s like when you meet someone and after a while, you ask yourself when that person is going to stop talking about themselves on and on? We’ve probably all had...
What is Your Newsletter’s Love Language?
Here's how you can incorporate Gary Chapman's Five Love Languages into your newsletter so you can really show your subscribers some love. 1. Acts of Service: Show your readers...
American Marketing Association home-dev.rasa.io Case Study: Marketers Using AI-Powered Newsletters
All of us at home-dev.rasa.io are particularly excited to share the results associated with the adoption of the home-dev.rasa.io AI-powered newsletter platform by the American...
Naylor and home-dev.rasa.io Partner to Launch AI-Powered eNewsletters
We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will...
3 Ways to Prevent Data Decay
Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and...
More Engagement, Less Time: ASM Builds a Better Newsletter
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our...
3 Ways AI Can Improve Your Content Strategy
1 Automation: Optimize the Creative Process The tedious tasks that are a part of your everyday work life can often hinder your creativity. However,...
Algorithms for Engagement: AI to Personalize Your Email Newsletter
Constructing the most engaging newsletter At home-dev.rasa.io, we believe that newsletters containing relevant content create higher subscriber...
enSYNC and home-dev.rasa.io: Leveraging AI to Personalize and Automate Newsletters
We are proud to announce our recent partnership with enSYNC Corporation! enSYNC and home-dev.rasa.io are partnered with the goal of furthering our...
3 Common Email Mistakes and How to Avoid Them
Email isn’t dead, but we should still work to improve it To quote a recent post on email engagement from ASAE’s Associations Now: “The good news is...
3 Reasons Why Email Isn’t Dead
Nowadays, new electronic communication outlets are popping up at a more rapid pace than ever. With all of these different outlets for marketing and...
The Secret to Member Engagement: Part I
“The art of listening is the greatest communication tool of all time,” said Arnold Donald, CEO of Carnival Corp. “If you learn to listen, the world...