Email marketing is one of the most accessible and efficient ways for small businesses to talk to their existing customers. But how do you ensure the email campaign you worked hard to create is a successful one? The first step is knowing what type...
Marketing
A quick guide to promotional email marketing for your business
There are multiple approaches to writing a marketing email. One of the most recognizable strategies is the promotional email. Promotional emails are exactly what they sound like...
Email Marketing Costs Too High? 4 Easy Ways to Save Money
Keeping your costs low is a good principle. Right now, doing so can mean continuing to fight another day, or having to close up shop. For organizations considering reductions in...
You Can Have Loyal Readers Just Like Morning Brew
Morning Brew has gained a large and loyal following for their daily newsletter. While their formula is quite simple, it’s not easy to execute. They have a clear and consistent...
The Real Inbox Culprit: Email Relevance, Not Frequency
When it comes to sending out emails, most people say their subscribers complain that they receive too many of them. So if you think the obvious...
The Internet Isn’t Engaging Anymore
While I was starting to write this, I caught myself cycling, jumping quickly from Facebook to Twitter to my email to my phone, and then Snapchat and...