Associations that offer student memberships have the opportunity to capture new members at the start of their careers. According to Marketing...
5 Ways to Improve Your Student Member Engagement Right Now
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Associations
4 Questions to Refocus Your Peer-to-Peer Referral Strategy and Grow Membership
Member-get-a-member campaigns, where you ask current members to help recruit their contacts, can be an effective way to leverage the power of...
Why It’s Time to Prioritize Your Association’s Volunteer Outreach
Not only are volunteers an integral part of most associations’ operational and strategic efforts, they are typically some of the most involved...
American Marketing Association home-dev.rasa.io Case Study: Marketers Using AI-Powered Newsletters
All of us at home-dev.rasa.io are particularly excited to share the results associated with the adoption of the home-dev.rasa.io AI-powered...
Australian Dental Association Case Study: A Daily Dose of Dental News
The Australian Dental Association had been publishing an email newsletter prior to working with home-dev.rasa.io, but they wanted to boost their...
Naylor and home-dev.rasa.io Partner to Launch AI-Powered eNewsletters
We are excited to announce our most recent partnership with Naylor Association Solutions! In partnering with Naylor Association Solutions, we will...
3 Ways to Prevent Data Decay
Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and...
More Engagement, Less Time: ASM Builds a Better Newsletter
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our...
Amazing Analytics: Petra Coach, and the 10,000,000 People Promise
Petra Coach provides a coaching service for companies interested in improving their growth rate, profitability, valuation and sustainability. Each...