If we’ve learned anything from 2020, it’s that email marketing is alive and well. According to a study by Mailchimp, email clickthrough rates have...
Drive Membership Growth for your Association: A Guide to Email Marketing
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Associations
Email Marketing Best Practices That Drive Results For Your Association
How to use a weekly email newsletter to cultivate connections with your membership If you handle communications for your trade association, chances...
Don’t Treat All Prospects the Same: Tips for Targeted Recruitment
Not all prospective members are at the same level of engagement. Some are just learning about your association; others are aware of what you do and...
How to Add More Punch to Your Member-Get-a-Member Program
Personal recommendations still carry the most weight when it comes to convincing people to make a purchase or try an activity. Online presence and...
7 Keys to Driving More Member Referrals
Peer-to-peer referrals are consistently rated by associations as one of their most successful recruitment tactics. To give your referral strategy a...
How To Fine-Tune Your Member Nurturing Strategy
Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take...
How to Host Virtual Meetings in a Time of Screen Fatigue
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos are...
3 Habits of Associations That Are Thriving in the Digital Age
Associations have always worked hard to be a trusted source of content for their members and the industries they represent. Today, they’re competing...
How to Keep Your Newest Members Happy
You’ve done the hard work of recruiting a new member and closing the deal. It was likely a team effort, with effective outreach by marketing,...