John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well...
Email Newsletter
How an email newsletter can recharge your community bank’s marketing strategy
A community bank is, as its name implies, rooted in relationships. Community bankers know the names and faces of their neighbors. Community banks help locals open checking...
How an email newsletter can recharge your law firm’s marketing strategy
Lawyers spend years in school studying the law. The core work of building a law practice, however, has less to do with legal text and more to do with relationships. People seek...
Why Most Newsletters Stink And How To Make Sure Yours Delivers Reader Value
Originally posted on Forbes Technology CouncilNewsletters most certainly are not new. In one form or another, they have been around for generations and have been used by...
How to Personalize Content So Your Customers Can Filter the Noise
Taking a few days off isn’t as easy as it used to be, because when you get back, you have to deal with your inbox. Joe learned that the hard way....