Learn the best practices for email marketing campaigns that cultivate clients and drive sales. The real estate industry runs on relationships. You need a base of prospective clients who trust you and your expertise. One of the best ways to build...
Email Marketing
Notes from the pandemic: How to write powerful email that connects in trying times
Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues,...
How email helped Entrepreneurs On Fire hit 1 million monthly downloads
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The...
Why being consistent is the best thing you can do for your email newsletter
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important...
How sharing one personal story (at just the right time) can boost email marketing success
The best content marketers in the game have a knack for telling stories and sharing them with their audience at just the right moment. Ask Ryan...
What marketers can learn from Facebook’s approach to email
Even Facebook and Twitter use email to connect with users. Here’s what that means for your brand’s marketing approach.
How an email newsletter can recharge your marketing agency’s outreach
What do you do, exactly? If you own or work for a marketing agency, chances are you’ve had to field that question a handful of times. Most people...
How to leverage both HubSpot and home-dev.rasa.io to build lasting relationships
These days, you would be hard pressed to find an online marketer who isn’t familiar with HubSpot. The platform is a standard bearer for online...
How to leverage both Mailchimp and home-dev.rasa.io to build lasting relationships
If you send emails to large groups, chances are you’ve at least heard of Mailchimp, if not joined the hundreds of thousands of people who use it....
Is There a Promising Future for Email Newsletters?
If you’re like most people, you probably subscribe to at least a few email newsletters each week. There are some email newsletters that you read on...
Want to reach more people? Get familiar with these 3 types of marketing emails
Email marketing is one of the most accessible and efficient ways for small businesses to talk to their existing customers. But how do you ensure the...
A quick guide to transactional email marketing for your business
Not all marketing emails serve the same purpose. Some are designed to pitch an offer or product (more on promotional emails here). Others are more...
A quick guide to relational email marketing for your business
Email is the prime tool for building a relationship with a customer over time, but it takes more than blasting subscribers with deals and offers...