Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction...
Content Marketing
How to hold your customer’s attention in 4 simple steps
A successful email newsletter is often measured in terms of audience growth. The more sign ups you can get, the better you’re doing, right? Not always, says marketer Jay Acunzo....
Marketer Bill Macaitis’ keys to writing short, sweet and highly-effective customer feedback emails
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also direct. You want to get as...
Marketer Bill Macaitis shares 3 easy tips for taking your email newsletter to the next level
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis has led marketing at some of the...
8 simple steps to kickstart your real estate content strategy
Whether you’re a seasoned real estate content creator or just getting started, having a content strategy—and revisiting it on a regular basis—will...
Boost your real estate marketing reach this year without breaking the bank
People are staying in their homes longer, which means real estate agents need creative ways to stay top-of-mind between sales. Here’s how content marketing helps.
Everything you need to know to launch a real estate content marketing plan in 30 days
Content marketing is a powerful, but underutilized channel for real estate agents to connect with clients. Here is a guide to getting started.
8 types of content marketing in a real estate agent’s toolkit
Content marketing is a growing—but often underutilized—channel for real estate agents looking to connect with an existing or potential client. How...
See Grant Baldwin’s 4 simple tips for better, more engaging lead magnets
The best way to avoid exhausting customers with your email marketing? Give them something they can use early and often, says Grant Baldwin, host of...
Scared of writing sleazy marketing emails? Check out this advice from Joanna Wiebe
The first step to writing great emails? Stop being afraid of being the “sleazy email marketer,” Joanna Wiebe says. It isn’t helping. “The fear of...
Here are 14 content curation tools every online marketer should check out now
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content...
4 Ways to Save Time on Email Newsletters
Originally posted on Marketing AI Institute Nobody likes to realize they’re wasting their time. But some interesting statistics show that...
Make Your Newsletter a Friend: Getting Past the Pitchware
Do you know what it’s like when you meet someone and after a while, you ask yourself when that person is going to stop talking about themselves on...