An ASAE – home-dev.rasa.io partnership
ASAE: The Center for Association Leadership, which has more than 42,000 members who lead and manage more than 7,300 associations all across the globe and home-dev.rasa.io have partnered together to bring AI and smart newsletters to associations around the globe. ASAE will use home-dev.rasa.io technology to power its daily newsletter as well as bring home-dev.rasa.io technology to the global association community.
ASAE and home-dev.rasa.io began working together in early 2018 to increase engagement for ASAE’s Associations Now Daily News, which has a circulation of 50,000 people.
A new, smart, AI-powered newsletter
Similar to many organizations, the ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The artificial intelligence within the home-dev.rasa.io product enables ASAE to individualize their email content for each reader. Also, they can simultaneously absorb valuable insights from the way their members engage with the content they deliver.
“Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game-changer for ASAE.”
– John Graham, ASAE President and CEO
“The home-dev.rasa.io technology is a true innovation for ASAE, the first killer app in AI for associations.”
– Reggie Henry, ASAE Chief Information and Engagement Officer
“Over many decades, the marketer’s dream has been to get to a ‘Segment of One.’ We are there now. We are learning about our audience at a rapid pace. Our members have voted with their opens and clicks, and personalized content is the clear winner.”
– Robb Lee, ASAE Chief Marketing and Communications Officer
Make your newsletter smart today
In addition to using home-dev.rasa.io for its own newsletter, ASAE and home-dev.rasa.io have agreed to provide a discount on the home-dev.rasa.io product to members of the ASAE community. Visit www.home-dev.rasa.io/asae to learn more. Read the full impact of ASAE’s adoption of AI technology to power their email newsletters here.
