Val Geisler How a well-known copywriter and email geek, who is on a mission to help marketers honor the human experience through email messaging. This is Val Geisler’s story about Pushing Send. Val Geisler is an email marketing conversion copywriter and...
Roughly 96% of the people who visit your website aren’t ready to buy or sell a home. Most are still in information gathering mode and perched firmly on the fence when it comes to jumping into the market. How do you nudge the relationship forward? This is where lead...
Member recruitment is a never-ending job in association management. Is your strategy for pursuing leads as effective as it could be? It can take awhile to convert a prospect into a full-fledged member. Look at how you’re identifying and pursuing potential new members,...
Sujan Patel How the founder of several email-based software tools like Mailshake, Right Inbox and Voila Norbert leverages email to successfully build multiple businesses and how to best avoid promotional offer fatigue with your email list. This is Sujan Patel’s...
Meetings are a crucial aspect of the work your association does and likely a primary source of revenue. Annual meetings, trade shows and expos are where you showcase your leadership and value. For members, they’re an opportunity to network and learn. For industry...
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