Dan Oshinky’s instinct was to use humor to talk to his email audience about the novel coronavirus that was sickening thousands and starting to shut down U.S. sports leagues, businesses and schools in March 2020. He knew it was the wrong direction as soon as he started...
John Lee Dumas knew he needed to know more about the people who were listening to his business podcast when he started Entrepreneurs On Fire in 2012. So, he turned to email. The decision to start an email newsletter was one of his earliest, well before most of his...
There are a lot of factors that go into making a well-read email newsletter, including a catchy subject line, a thoughtful intro and useful content. The most important ingredient? Consistency, says ecommerce consultant Kurt Elster. Elster noted the best email...
The real estate buying cycle isn’t as fast as it used to be. The typical American homeowner now expects to stay in their home for a median of 13 years, the highest tenure rate we’ve seen in years, according to the National Association of Realtors. This makes it...
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017. The magazine had close to a century of credibility and a national following. Its staff delivered a rich content mix, including original...
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