A successful email newsletter is often measured in terms of audience growth. The more sign ups you can get, the better you’re doing, right? Not always, says marketer Jay Acunzo. Acunzo, who runs Marketing Showrunners, a media company geared at people working to find...
Asking for customer feedback over email is the marketing equivalent of walking a tightrope. You want to be clear on what you’re asking for, but also direct. You want to get as much info as possible without overwhelming the reader. Bill Macaitis, who has led marketing...
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis. Macaitis has led marketing at some of the fastest-growing SaaS firms in the country, including Slack, Zendesk and Salesforce. He said...
Imagine cold emailing your way into working with a dream client. That’s exactly what marketer Sachit Gupta did back in 2012. At the time Gupta was a big fan of entrepreneur-turned-podcaster Andrew Warner and Warner’s podcast Mixergy, which had gained a giant following...
It’s better to give than it is to receive. That’s especially true for email marketers, says Ryan Farrell, marketing strategist for LinkedSelling, a leading marketing consultant for companies on LinkedIn. LinkedSelling sends roughly 3.5 million emails a month. At that...
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