There are many benefits to sending your audience your newsletter. You want them to: Have a better understanding of your brand. Think of you as an expert. Provide them with expert-level knowledge. Now, put yourself in their shoes. What do you need to keep up to date...
Originally posted on Marketing AI Institute website Most people have played darts, but have you ever played darts with a blindfold on? The odds are good that you’re not going to hit a bullseye when you can’t see your target. Sure, you might have a general sense...
One of the best ways to engage with your audience, whether they are customers or not, is to send them a regular newsletter. This works to build brand recognition and trust, but also keeps your company at the forefront of your audience’s mind. In this same vein, you...
Nowadays, you can’t be too careful with who you communicate with online. This can be especially troublesome when you want to share exciting and resourceful information about your company and products. Way back when, before the CAN-SPAM Act of 2003, we were able to...
Let’s be honest, sending a company newsletter is a lot of work. You’ve got to manage the scheduling, provide good graphics and imagery, meet a specified length of copy, strategize your in-depth keyword use, and the list goes on. But is all the work worth it?...
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