Customer data in the digital age is extremely valuable. As marketing technologies advance, more companies are harnessing the data to personalize and improve the customer experience. But although there are plenty of platforms to help organizations gather and store...
We began working with the American Society for Microbiology (ASM) in early 2018. ASM set out to achieve three primary goals when beginning our newsletter partnership: To increase newsletter engagement via open and click-through rates. To personalize newsletter content...
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