Recent Press
Women in Business Feature
Here at PBD, we’re very passionate about the e-mail newsletter movement. Well-crafted email campaigns have not only become a staple in brand strategy but in some instances like The Hustle or The Skimm (and of course Paper Bag Daily), an entire business in itself. Everything is changing about how we take in information. And behind the scenes is an entire industry making that possible. Rasa.io is one of the companies changing the way you push send.
New Orleans Tech Leaders Offer Their Products and Software for Free
The home-dev.rasa.io team is offering free, unlimited access to its newsletter technology to anyone who wants to send out a COVID-19 related newsletter, no matter the size of the email distribution list and how often they want to send the letter. More than 1,000 organizations have signed up to use home-dev.rasa.io to send regular newsletters, so home-dev.rasa.io is using its worldwide footprint to help reach more people with reliable COVID-19 content.
Tech Leaders Get Creative, Help New Orleanians Manage the COVID-19 Crisis
To improve communication and stop the spread of misinformation, New Orleans tech companies are offering their software for free for the duration of the COVID-19 crisis.
N.O. Company Offers Free AI-Powered Email Newsletter Platform
Local tech company home-dev.rasa.io announced the release of a free, self-service newsletter platform to businesses and nonprofits who want to create personalized email content based on subscribers’ individual interests.
home-dev.rasa.io Launches Second-Generation AI Powered Newsletter Platform
Silicon Bayou News by Julia Ballard
New Orleans-based software company home-dev.rasa.io uses artificial intelligence to send smart newsletters, meaning a unique newsletter to every subscriber. The company rolled out their second-generation, completely customized newsletter platform earlier this month.
Podcasts
Why Every Business Needs a Great Newsletter with Amith Nagarajan
EO 360°: A podcast by the Entrepreneurs’ Organization
Amith is the founder of home-dev.rasa.io – a company that makes it incredibly easy for any business to send a great newsletter. Rasa.io is a platform that is easy to use and automates the steps in creating a newsletter to allow anyone to send a fantastic newsletter on a frequent basis. In addition to making it easy, home-dev.rasa.io uses AI to personalize the content for every reader automatically, which results in much better performance.
Tech Investor Entrepreneur | Amith Nagarajan
EO 360°: A podcast by the Entrepreneurs’ Organization
Starting a business is already a monumental task–but creating a highly successful one at age 17 is even more harrowing! But, that’s exactly what Amith Nagarajan was able to do with his company, Aptify. Aptify is a purpose-driven company that provides technology and services to those that need it around the world. Listen in as Amith shares his incredible story–from learning to code at 8 years old, to creating Aptify at 17, and then ultimately to selling it to a highly respected company in the industry.
EP103: The Secrets of a Perfect Email Newsletter with Amith Nagarajan, Founder of home-dev.rasa.io
Email newsletters have slyly made their comeback and now that everyone seems to have one, the question is—how do we make a newsletter that stands out from the crowd? In this episode, Amith Nagarajan, founder at home-dev.rasa.io, explains why newsletters are so effective, how to be an active and empathetic ear towards your customers, and how to use your newsletter to build relationships and drive sales.
Dog Dating Email
On this edition of out to Lunch, Peter Ricchiuti and Christiaan Mader discuss the daily ritual of deleting email, but not dog dating email.
The Brief: AI-powered email marketing based on user behavior
The Brief by Spectrum Labs
We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of home-dev.rasa.io. Rasa.io is the first-ever platform to create “smart newsletters” based on user behavior and artificial intelligence.
LSB 10 – OZ’s, Smart Newsletters & Remote Work Jimmy Flores, Amith Nagarajan & Dr. Alison Macintyre
Life.Style.Business by Launch Pad
We dive into the world of AI-fueled email marketing with Amith Nagarajan, Executive Chairman and Founder of home-dev.rasa.io. home-dev.rasa.io is the first-ever platform to create “smart newsletters” based on user behavior and artificial intelligence.
As Featured On…
3 Fascinating Case Studies of AI Success in Content Marketing
You keep hearing about how your business needs to start understanding and leveraging artificial intelligence. With AI’s ability to create and deliver content at scale while freeing up your team to spend more time on creative tasks—it’s a no brainer. But many marketers are left wondering how to actually implement AI into their content marketing strategies. To help, we’ve pulled together three case studies of real companies partnering with real vendors to drive real results.
7 Ways to Improve Content Strategy with Data
Content strategy is a game-changing part of marketing. But it can be incredibly time-consuming to plan months of content in advance—not to mention the background work, like detailed persona research, content auditing, and evaluating competitors. And many marketers struggle with this process.
4 Ways to Save Time on Email Newsletters
Nobody likes to realize they’re wasting their time. But some interesting statistics show that marketers might be spending far too much time on emails. Get this:
This Is Why You Should Stop Doing Newsletters Manually
Ever played darts? Ever played darts… blindfolded? Odds are, you’re not hitting a bullseye when you have no visibility into your target. Sure, you might have a general sense for the direction you need to throw. And you might even get lucky once in a while. But you’re definitely not going to win that game.
14 Innovative Ways To Win Over New Customers With Content Marketing
By now, the evidence is clear: Compelling content is a crucial part of any marketing strategy. Sharing valuable content that your target audience craves boosts the chances of new customers finding your company organically as they search online for the information they need before making a purchase.
Recharge Your Email Marketing Strategy For The 21st Century
Here are a few things to think about to ensure your business is taking full advantage of this proven and growing channel.
Why Most Newsletters Stink And How To Make Sure Yours Delivers Reader Value
Seek to deliver more value than you extract, and readers will stick with you for the long haul.