10 Words That Hurt Your Email Open Rates 📉 | September 10, 2020

Hi there!

We love a good short week. Hope yours is going well. We’re talking about email newsletter subject lines again this week. This time we’re focusing on word choice. Words matter, especially when it comes to steering clear of spam filters.

Pop Quiz: What percentage of emails are successfully delivered to inboxes? (Answer below.)

There are a couple of hard-and-fast rules to formatting email subject lines. Never use ALL CAPS. Never use exclamation points!!!! You also want to avoid trigger words like free, guarantee and no obligation. We like this HubSpot rule of thumb: If it sounds like something a used car salesman would say, it’s probably a spam trigger word.

10 Surprising Email Trigger Words

… as tracked by CoSchedule include:

  1. 100%
  2. Congratulations
  3. Don’t
  4. Get started
  5. Innovate
  6. Problem
  7. Quickest
  8. Success
  9. Vacation
  10. Volunteer

The good news? Email has an inbox placement rate of 85%. Still, one in five emails isn’t making it through. Use this subject line tester for help crafting better subject lines. Also, check out this graphic for words that can increase your email deliverability.

100 Words that increase email subject line opens

Source: CoSchedule


📖 7 Words Sending Your Email to Spam Dear friend: Take some advice. 

📖 11 Reasons Why Your Emails Go in the Spam Box: The #1 rule of email marketing is to get permission to email first.

📖 29 Email Deliverability Tips You Must Know in 2020 Plus a nifty list of free to tools to check your email for spam triggers.

Happy email newsletter writing! We’ll see you next week.

– Team home-dev.rasa.io

Why you need to rethink your approach to welcome emails

home-dev.rasa.io Blog

Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017.

From Newsletter Content Curation to Action with AI

Marketing AI Institute

In a world where content is king, marketers often struggle to understand the importance of content curation.

Increase Website Traffic by Improving Your SEO

Constant Contact

You’ve probably heard the term “search engine optimization” (SEO), but have you implemented it into your online marketing strategy?

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide


When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels, and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”

8 Silly But Harmful SEO Mistakes Even Professionals Make

Search Engine Journal

There’s plenty of room for things to go wrong in SEO. Here are eight seemingly small yet damaging mistakes professionals should watch out for.

The 5 Kinds of Digital Marketing Collateral You Should Be Creating


It goes without saying, but your marketing materials shouldn’t be limited to conventional outbound advertisements — particularly if your business is B2B.

Find Leads. Keep Leads. Convert Leads.

Cultivating relevancy through content.