We love a good short week. Hope yours is going well. We’re talking about email newsletter subject lines again this week. This time we’re focusing on word choice. Words matter, especially when it comes to steering clear of spam filters.
Pop Quiz: What percentage of emails are successfully delivered to inboxes? (Answer below.)
There are a couple of hard-and-fast rules to formatting email subject lines. Never use ALL CAPS. Never use exclamation points!!!! You also want to avoid trigger words like free, guarantee and no obligation. We like this HubSpot rule of thumb: If it sounds like something a used car salesman would say, it’s probably a spam trigger word.
10 Surprising Email Trigger Words
… as tracked by CoSchedule include:
- Get started
The good news? Email has an inbox placement rate of 85%. Still, one in five emails isn’t making it through. Use this subject line tester for help crafting better subject lines. Also, check out this graphic for words that can increase your email deliverability.
📖 7 Words Sending Your Email to Spam Dear friend: Take some advice.
📖 11 Reasons Why Your Emails Go in the Spam Box: The #1 rule of email marketing is to get permission to email first.
📖 29 Email Deliverability Tips You Must Know in 2020 Plus a nifty list of free to tools to check your email for spam triggers.
Happy email newsletter writing! We’ll see you next week.
– Team home-dev.rasa.io
Dan Oshinsky thought marketing the New Yorker was going to be a relatively straightforward gig when he joined its team in 2017.
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