“Whether we’re talking to them in person, in the product or via email, we want to recognize real people. We want to spend the time to make them laugh or smile. When they do say ‘hi’ back, let’s respond to them. That’s the type of software I would want to use.” —Bill Macaitis
Treat others as you’d like to be treated. We learned it in grade school. Turns out the Golden Rule is still… well, gold. Want marketing success in 2020? Treat people well. Also: Spend time getting to know them.
Bill Macaitis, former CMO of Slack and Zendesk, is a big fan of human-first marketing. He recently shared his insight with the Pushing Send podcast. Listen to what he had to say.
Until next week,
[Podcast] Pushing Send – Episode 13 (Bonus!) with Richard Lindner
How the co-founder of an industry-leading digital marketing education company thinks about email and how to shift focus and build an editorial-style email newsletter. He shares how sending an internal newsletter can help an organization with the alignment of their company goals and the team that is leading them.
Drift and Marketing AI Institute Team Up to Research AI Understanding and Adoption in the Marketing Industry
Marketing Artificial Intelligence Institute
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, according to McKinsey Global Institute, PwC, and Gartner. But, what does that really mean for marketers, brands and consumers?
7 Tips for Keeping Your Email Marketing on Point
Email marketing is one of the most successful and impactful parts of marketing. Think about it, with the right words, imagery, and timing an email can change a life, influence a purchase, or provide resources. The trouble is keeping your emails in line with the newest trends and industry standards. Look no further. Below, we share our favorite ways to keep your email marketing on point.
7 Steps to Use Trigger Marketing in Any Content Campaign
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
Top 20 Best Content Marketing Examples of 2020
Convince and Convert
Every year, countless companies create “best of” lists. There’s the best songs of 2020 (a classic). The best pork sausages of 2020 (yes, a real thing). The best sipping tequilas of 2020 (my personal favorite). The best paint colors of 2020. And now, of course, the best work from home tech gear of 2020.
12 Best Productivity and Analytics Tools That Will Save You Time
Orbit Media Studios
Doing more with less has never been more important. Content strategies, marketing, sales, and many other areas of business require a lot of time and intentionality. With COVID-19, there are additional barriers being thrown at professionals.