How to write powerful email that connects in trying times

“I’ve never really asked people to buy something or to go register for something or to go do something… I am simply working in public. That’s how shared value is. Just ‘Here’s what’s working for me. Here’s this thing that excites me.’”

Kurt Elster


Hi, folks.

How are you sharing value with clients this week? Here’s how ecommerce consultant Kurt Elster shares value with his audience.

We tend to look at marketing as a transaction. What if we thought of it more like giving a gift? Sure, it’s nice to get something in return. But the fun part is sharing what we know/have/think with others. 

Until next week,


P.S. — We’re experimenting with a new pared-down look for the Pushing Send newsletter. What do you think? Here’s an example of one of our old newsletters. Send us an email at to let us know.

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Cultivating relevancy through content.