We hope this week is treating you well. Let’s talk about words. They can be tricky little creatures, no? English words especially.
Pop quiz: Do you accomodate or accommodate your customers? (Answer below.)
A spelling error has the uncanny ability to snuff out even the brightest written idea. It’s the ultimate credibility killer. Yet they still manage to sneak into our emails and proposals. What to do? We like this advice from NPR editor Susan Vavrick: Read your copy from bottom to top to catch errors you might have glossed over before
Pro Tip: Watch your spell check tool like you would a toddler. Very carefully.
The 10 Most Commonly Misspelled English Words
… are tracked each year by Oxford Dictionary. They are:
- publically → publicly
- pharoah → pharaoh*
- definately → definitely
- goverment → government (don’t forget that n)
- seperate → separate
- occured → occurred (two r’s)
- untill → until
- recieve → receive
- wich → which
- accomodate → accommodate (two c’s and two m’s)
*Wild card! If this word has ever come up in your workplace writing, please hit reply now and tell us about it. We have a feeling there’s a good story there.
Data shows spelling confusion even varies by geography. Check out this graphic from Google Trends.
6 Tips For Catching Writing Mistakes: “Every time you read it the same way, you read less of it and recite more of it from memory. This is how you miss errors.”
A Quick Guide To Effective Proofreading: Four steps to becoming a better proofreader plus examples of common surface errors in writing.
20 Of The Worst Typos Ever: Cringeworthy marketing typos that inspired us to quadruple-read this email copy.
Happy spelling! We’ll see you next week.
Does your email newsletter read more like a company brochure? It’s time to rethink your approach, says marketing expert Bill Macaitis.
As a consumer—it would be nearly impossible to count the number of email funnels that have hit your inbox. We can safely say, it’s been a lot. Businesses love email funnels because they swiftly move new subscribers toward their first purchase.
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers.
Building an online audience? Using written content to do so? Discover how to write for the internet (and why it’s different to any other type of writing)…
Search Engine Watch
Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.
Sometimes, marketing terms can feel like a bad Hollywood screenwriter’s idea of meaningful buzzwords: Influencers! Synergy! Innovative ideation! Growth marketing—wait, that one is actually pretty important.