We hope your week is off to a good start. This week we’re talking about writing emails to people you don’t know. We bet you write A LOT of cold emails. You also hate reading cold emails. Therein lies the challenge.
Question: How much time do you dedicate to crafting emails?
Good emails (read: emails that get responses) take time to write. It’s not unusual to spend 15 minutes or more finding the right words. Freelance editor Erin Greenawald schedules time on her calendar for writing important emails.
But remember: More time spent writing ≠ writing longer emails.
An Easy Cold Email Approach
…is the 3-B formula. It stands for:
Brief → Keep it short
Blunt → Get to the point
Basic → Keep it simple
Fearless Cold Emailing: Marketer Sachit Gupta’s email writing tip? Post a photo of the person you’re emailing.
How To Avoid Writing Lame Emails: A start-to-finish guide to the 5 components of a killer cold email.
The 6 Best Cold Emails Ever Sent: Sales Hacker gives insight on winning cold emails and why they worked (with examples).
Have a cold email tip to share? Email Jen Larino at email@example.com.
See ya next week!
‘You can literally cold email anyone’: How Sachit Gupta built a rewarding career on out-of-the-blue email
Marketer Sachit Gupta is considered a master of cold email. Here are his tips for writing cold emails that get a response.
Are you up to date with the latest email marketing statistics? Everybody knows email marketing is effective, but when your resources are limited, you want to make sure you’re investing your time and money in the right marketing strategies.
Search Engine Watch
Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your influencer-driven content marketing efforts.
Are you implementing direct marketing effectively (if at all)? Discover what direct marketing is and how you can use it to build a cost effective marketing campaign…
Email marketing is the most effective and powerful marketing tool for your business to develop long-lasting relationships with customers. Even, best email marketing strategies make it cost-effective platform for generating new leads and converting potential prospects into loyal customers.
Whether the busy season is just around the corner, or you’re right in the middle of your busiest time of year — having an effective online marketing strategy is the clearest path to success.