Welcome to Erica’s Page!
Thanks for stopping by! Scroll down to put some time on my calendar for us to chat, see some recommended blogs posts, or watch customer testimonials.
Or, if you’re not in the mood to chat, here is some reading I thought you might like:
Solutions for Real Estate Agents
Solutions for Associations
Do Email Newsletters Work for Realtors?
Just when email newsletters seemed to be a thing of the past, in 2020 we saw them come back with full force. With people staying home due to the COVID-19 pandemic, email has become the preferred medium of communication between real estate businesses and their clients....
A Beginner’s Guide to Successful Email Marketing For Your Real Estate Business
Learn the best practices for email marketing campaigns that cultivate clients and drive sales. The real estate industry runs on relationships. You need a base of prospective clients who trust you and your expertise. One of the best ways to build that base is email...
The Best Sources for the Latest Innovations in Real Estate Tech
Tech has changed every aspect of our lives, from purchasing groceries to how we manage our health to how we stay in touch with family and friends. That holds true for how we buy and sell real estate as well. Real estate agents work hard to have a pulse on market...
5 Tactics to Take Real Estate Prospects From Curious to Client
There’s a growing amount of research that shows people are tired of being advertised to. Today, more real estate agents are shifting their outreach from traditional outbound marketing like ads and direct mail to inbound marketing strategies like content marketing. One...
6 Ways to Add Value for Real Estate Clients Well After Closing Day
One of the best parts about working in real estate? Sharing in the joy (and relief) clients feel as they sign their last bit of paperwork on closing day. The best bookend to a job well done is a smiling client, but the work doesn’t end there. Top-performing real...
4 Tips to Take Your Real Estate Leads From Cold to Hot
Recognizing when a real estate prospect is getting ready to move off the sidelines and jump into the market is tough. It takes experience to get the timing right on warming up a cold lead. The first step, however, is knowing what a warm lead looks like. Most real...
What it Takes to Succeed at Nurturing Real Estate Leads
Roughly 96% of the people who visit your website aren’t ready to buy or sell a home. Most are still in information gathering mode and perched firmly on the fence when it comes to jumping into the market. How do you nudge the relationship forward? This is where lead...
3 Questions Referral-Ready Real Estate Agents Always Ask
Achieving success in real estate is tough without a strong referral game. Many real estate agents recognize the value of referral business, but fail to position themselves for intentional and repeatable referral success. As a real estate agent, your goal is to be...
How Top-Performing Real Estate Agents Go the Extra Mile to Sell More Homes
Good real estate agents invest a lot of energy in finding and converting new leads. Great real estate agents get more business from the clients they have. If you want to take your real estate business to the next level, it’s important to go the extra mile for existing...
More success stories:
Agency Pure, a marketing agency
Morning Scone ESPN Radio, host Matt Moscona
Idea Village, a nonprofit that supports startups and the people that power them