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Make your newsletter smart like ASAE.
ASAE uses home-dev.rasa.io technology to power its daily newsletter and wants to help bring the technology to the global association community.
ASAE and home-dev.rasa.io began working together to increase engagement for ASAE’s Associations Now Daily News, which is delivered to 50,000 people.
Similar to many organizations, ASAE had previously sent their daily Associations Now email in a static format to all 50,000 of their readers. The Artificial Intelligence (AI) within the home-dev.rasa.io product enables ASAE to individualize their email content for each reader and simultaneously absorb valuable insights from how those members engage with the content that is delivered.
John Graham, President and CEO of ASAE reports: “Gaining a deeper understanding of our members’ needs and interests is more important than ever. This is a game changer for ASAE.”
Are you ready to make your email newsletter smart?
Read more from the Pushing Send Blog!
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Why It’s Time to Prioritize Your Association’s Volunteer Outreach
Not only are volunteers an integral part of most associations’ operational and strategic efforts, they are typically some of the most involved members. Getting more members involved in volunteering may be an overlooked tool to support member engagement, but it can be...
15 Ways to Take Your Newsletter to the Next Level
Your organization’s email newsletter is an incredibly valuable way to consistently engage your members. It's also an effective way to show them how you stay ahead of the important topics and news in your industry. It also provides an opportunity to associate your...