Core Purpose

At our core purpose is: To Better Inform the World

The Core Purpose of an organization describes its “why” – the reason it exists. At a fundamental level, a Core Purpose must evoke a deeply and emotionally meaningful response across a broad swath of people far removed from the company.

Core Values

Demand diversity in thought

We demand all of our team members seek out ideas beyond their own. Diverse ideas often come from diverse people and sources. We are creative and seek to turn over stones and solicit ideas from people who may not always be first to share them.

Simpler is better.

Find the simplest possible way to solve each problem. Unnecessary steps, features, or processes must be cut with extreme discipline.

Tell it like it is.

No matter what, say what you mean and mean what you say. Do this while practicing empathetic listening.

Learn by doing.

We are not afraid to start things with little information or insight, experiment, fail, iterate and try again. We strive to find the best way to solve hard problems with a bias towards action. We work hard to share our learning along the way so that we can get better as individuals and as a team.

Measure it.

If you can’t measure it, you can’t improve it. Measure everything that you are shooting for and tell it like it is along the way.

Own it.

As a team and as individuals, we own our individual outcomes end to end. When we sign up for something, we get it done. As a team, there is no “they,” there is only “us” and “we,” and we all own our success together. We vigorously debate our goals once we set them; even if we don’t all agree, we all own them together.

Celebrate success.

Celebrating success means celebrating success and the steps that lead to the success. We embrace failures along the way and the need to start from a position of inexperience.

Meet the Team

Amith Nagarajan

Executive Chairman and Founder

Amith has successfully started and scaled a number of technology companies over the past 3 decades. He is an entrepreneur who believes in the principles of Conscious Capitalism. Amith founded to partner with brands to better inform the world using conscious business practices and cutting edge technology. Now, alongside our team at, Amith works on developing AI to drive meaningful daily engagement between brands and their audiences via personalized content curation. For many years Amith has also been an active early stage investor in technology companies.

Jared Loftus

Chief Operating Officer

Jared Loftus has been an entrepreneur his entire life. Whether in the world of artificial intelligence, education, or apparel, he’s always had an eye out for what’s coming next. He disrupted his own brick and mortar business in 2010 by selling it to focus on e-commerce. A year later, Forbes named him College Football’s Biggest Entrepreneur. In 2014, states around the country made a massive shift in secondary education accountability by making the ACT mandatory for all juniors. Three years later, he was helping lead the fastest growing ACT test prep company, and the organization was on the Inc 500 list twice. Today, Jared brings that same level of disruption to newsletters by applying artificial intelligence to the content curation process and delivering a truly unique newsletter to each subscriber.

Erica Salm Rench

Director of Customer Success

After working in enrollment management where she focused on recruitment strategy and marketing, Erica managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies which elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the Director of Customer Success at, she gets to blend her love of customer support and digital marketing technology in order to support the incredible community of customers. was developed with support from Louisiana Economic Development’s Office of Entertainment Industry Development.